Converting Warranty Customers into Retail Customers
Often we see customers visiting a dealership only for warranty repairs, returning to their regular shop for routine maintenance and other needs. Many of us make the mistake of assuming that warranty customers at car dealerships only want to have a covered service or recall taken care of, and then plan to be on their […]
Always Room for Improvement in Fixed Operations
I have worked with dealerships big and small, consulting underperforming and top performers, working with industry veterans and brand-new employees and they all have one thing in common: room for improvement in fixed operations. Underperformers and Top Performers An underperforming parts and service operation may seem like an obvious candidate for training, but some dealerships […]
Proactively Prepare for Your Customer’s Appointment
Preparing for your customers is a simple tip I give automotive service advisors to drive sales and boost customer engagement in the service lane. This goes beyond scheduling based on shop capacity or taking a brief look over who is coming in for an appointment; proper preparation requires taking the time to review your customer’s […]