5 Mistakes You’re Making in Your Service Lane
If you’re looking to improved your fixed operations profits and customer engagement, make sure you’re not making these mistakes in your service lane.
Pre-Writing Repair Orders for Increased Sales and Customer Satisfaction
I encourage my clients to combat missed opportunities by pre-writing repair orders. This process not only helps your team feel prepared for the day ahead, but also offers many benefits to your customers!
Converting Warranty Customers into Retail Customers
Often we see customers visiting a dealership only for warranty repairs, returning to their regular shop for routine maintenance and other needs. Many of us make the mistake of assuming that warranty customers at car dealerships only want to have a covered service or recall taken care of, and then plan to be on their […]
The Value of Outside Perspective in the Service Lane
It comes as no surprise that if you place a frog in a boiling pot of water, he will immediately jump out to safety. However, as the story goes, if the frog has been in the pot as the water is gradually warmed, he will not notice that the water around him is boiling – until it is too late.
Handling Objections in the Service Lane
In service lanes across the country, I regularly see missed opportunities when a customer declines a recommended service or repair. A service advisor will politely accept a “no” from a customer and move on – but is that the best way to serve our customers? Provide Expert Guidance Your customers are looking for your automotive […]
Two Questions That Will Close More Parts and Service Sales
Are you looking for a simple way to drive parts and service sales and enhance customer relations? Here it is – talk to your customers! There are two key questions that you should ask every customer that comes through your service lane: 1 – How long will you be keeping your car? This is an important […]